SEO stands for Search Engine Optimization. It is the practice of optimizing websites and their content to improve their visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic traffic to a website by making it more attractive and relevant to search engines like Google, Bing, and Yahoo.
SEO involves various techniques such as keyword research, on-page optimization, link building, and technical SEO. Keyword research involves finding the most relevant and valuable keywords and phrases that users are searching for in relation to your website's content. On-page optimization involves optimizing the content and HTML source code of a web page to make it more search engine-friendly. Link building is the practice of acquiring backlinks from other websites to improve a website's authority and trustworthiness in the eyes of search engines. Technical SEO involves optimizing the website's technical infrastructure and performance to ensure it is accessible and easy to navigate for both users and search engine bots.
The ultimate goal of SEO is to provide the best possible experience for users while also providing value and relevance to search engines. By following SEO best practices, websites can improve their visibility, attract more organic traffic, and ultimately achieve their business goals.
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