SEO stands for "Search Engine Optimization." It is the practice of optimizing a website and its content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase organic, or unpaid, traffic to a website from search engines.
SEO involves a variety of tactics, including keyword research, on-page optimization, link building, and technical optimization. Keyword research involves identifying the keywords and phrases that people are searching for and incorporating them into the website's content. On-page optimization includes optimizing the content and HTML source code of a web page to make it more easily readable and understandable by search engines. Link building involves acquiring links from other websites to increase the website's authority and relevance. Technical optimization involves optimizing a website's backend code and structure to improve its speed, usability, and search engine crawling and indexing.
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By implementing effective SEO strategies, websites can improve their ranking in search results, attract more traffic, and ultimately increase their revenue and brand visibility.
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