AdWords was the former name of Google's online advertising platform, which is now known as Google Ads. Google Ads is an advertising system that allows businesses to display their ads on Google's search engine results pages and on other websites that participate in the Google Ads program.
With Google Ads, businesses can create and display ads to people who are searching for specific keywords related to their products or services, and target specific demographics, locations, and devices. The ads can be displayed in various formats, including text, images, and videos, and businesses only pay when someone clicks on their ad, which is known as pay-per-click (PPC) advertising.
Google Ads provides businesses with various tools to track the performance of their ads, such as impressions, clicks, conversions, and return on investment (ROI). This helps businesses to optimize their ads for better performance and generate more leads and sales.
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